| Green Hotel & Internet Marketing Services |
| The Internet has changed forever the way consumers plan and purchase travel information. Marketing your property's green initaitives must be a crucial part of your hotel's comprehensive Direct Internet Marketing strategy. |
|
MEDIA MARKETING BENEFITS
- Increasing Traffic
- Increasing Brand Awareness
- Direct Communication with Target Audience
- Increasing your Hotel's Credibility and Trust Value
- Building a loyal brand following and community
- Promoting specials, promotions, events, news and content
|
|
| MICROSITE LAUNCH SERVICES |
|
- Create a MicroSite with a Green Friendly URL
- Link MicroSite to booking engine
- Optimize your landing page for search engine optimization (SEO), usability and convenient maintenance
- Identify sources of content, which will be engaging visitors and loyal guests
- Develop an action plan for encouraging continuous growth
|
|
| SOCIAL BOOKMARKING SERVICE |
|
- Creation of property specific green identities on social networking platforms
- Collaborate on editorial piece about your hotel's green initiatives
- Embed website URL and keywords for search engine optimization (SEO)
- Article placement on www.EcoGreenHotel.com and www.EcoGreenHotel.co.uk News & Trends section
- Distribution to Hotel News Resource, Hotel Executive and Hospitality Industry for circulation
- Submit to social networking sites (Facebook, Twitter, Linkedin)
- Submit to 25 major bookmarking sites incuding Stumbleupon, Digg and Delicious to maximize exposure
- Manual social bookmarking process for best results
- Results in hundreds of permanent links pointing direct to your hotel's website
- Results in boost in search engine rankings
|
|
| ECOFEATURE HIGHLIGHT - $499 per release |
|
- Collaborate and create an exclusive professional editorial piece about your hotel's green initiatives
- Keyword optimization by professional writer
- Distribution to EcoGreenHotel's valuable growing database of 15,000+ (as of Jan 2011)
- Distribution to Hotel News Resource, Hotel Executive and Hospitality Industry for circulation
- Featured placement on the home page of www.EcoGreenHotel.com and www.EcoGreenHotel.co.uk
- Article placement on www.EcoGreenHotel.com and www.EcoGreenHotel.co.uk News & Trends section
- Submit to 25 major bookmarking sites incuding Stumbleupon, Digg and Delicious to maximize exposure
- Submit to social networking sites (Facebook, Twitter, Linkedin)
- Manual social bookmarking process for best results
- Includes up to two to three images
- Direct link to hot
|
|
| GREEN MARKETING PACKAGE |
|
- Align sustainability message with your existing brand
- Creation and distribution of multiple press releases to both online and offline publications
- Creation, design and development of property specific MicroSite leading to booking page
- Distribution to EcoGreenHote's database of 50+ media outlets including Hotel News Resource
- Create strategic Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns
- Organic searchable through MSN, Google, Bing and Yahoo search engines
- Coaching your property to engage in Social Marketing
|
|
| CUSTOM PACKAGE |
|
| An ala carte campaign can be created to suite your hotel's needs. |
|
