Element, Starwood’s Trailblazing Eco-Chic Boutique Brand, Debuts in New Jersey

Starwood Hotels & Resorts Worldwide, Inc. opened its first Element hotel in New Jersey and the seventh Element hotel globally, Element Ewing-Hopewell in Ewing, New Jersey, just 10 minutes outside Princeton. The hotel is owned through a joint venture between American Properties Realty, Inc. and Hersha Hospitality Management, L.P., which is also the manager of the hotel.

Element, Starwood’s green trailblazer, made history when it launched as the only major hotel brand to mandate that its properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. With 127 guest rooms and more than 2,000 square feet of meeting space, Element Ewing delivers a no-compromise, eco-chic experience with inviting and inspiring public spaces, modern amenities and smart design. As an example of the hotel’s commitment to sustainable operations, Element Ewing will offer a curbside charging station for electric vehicles for local residents and guests alike.

“In a region where business thrives on fresh ideas and bold thinking, we’re pleased to introduce Element’s inspiring, invigorating guest experience,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Whether they’re staying for three nights or three weeks, guests will appreciate the energizing atmosphere they’ll find at Element Ewing.” The hotel’s opening will also bring more than 35 new – and green – jobs to Mercer County, McGuinness added.

Smart from the Start
Element Hotels’ unique design philosophy is evident the moment a guest arrives at Element Ewing-Hopewell. After passing through the hotel’s signature portal, guests are greeted with an energizing environment of clean design and a large open space flooded with natural light from a multi-storied window wall. The vitality of the interior lobby is matched by the energy of the hotel’s outdoor fire pit, barbecue and soothing water feature.

In guest rooms, multi-purpose, modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets allow guests to customize their space. Guest rooms feature the signature Westin Heavenly® Bed, and each morning guests will be recharged in the spa-inspired shower. Perfectly suited for longer-stay guests, all rooms offer a fully equipped kitchen that feature modern, ENERGY STAR-rated appliances and all the utensils necessary to prepare a gourmet meal.

A signature complimentary Rise breakfast offering, free wired and wireless Internet access, 24-hour Restore gourmet pantry, state-of-the-art Motion fitness center, chlorine-free pool and uninterrupted indoor/outdoor public spaces delivers everything guests need to work, relax or socialize on their schedule.

Green from the Ground Up
At Element, green features are cleverly designed to be as aesthetically appealing as they are eco-friendly, so guests never compromise on style and comfort. Eco-friendly materials are used whenever possible and natural light is maximized throughout the hotels. To reduce waste, guest room bathrooms are equipped with amenity dispensers, kitchens are supplied with silverware and glassware instead of plastic utensils and paper cups, and filtered drinking water is available rather than plastic water bottles. Recycling bins are available in guest rooms and public areas. Element hotels conserve water and energy with low-flow faucets and fixtures, compact fluorescent light bulbs and energy-efficient appliances.

For hospitality environmentally friendly products from cleaning supplies to innovative technology, visit http://www.EcoGreenHotelStore.com

Back