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Green Lodging, Get Certified Before Your Competition
The 411 on Top Green Hotel Certifications
The race continues as hotels strive to one-up their competition. In January we had published an investigative article on green hotel certifications exploring various anglesof “why certify” and details of major certification programs. As the number of green certification programs continues to grow, we want to revisit some of the prominent certifications that continue to lead the hospitality lodging industry on the green trend.
Compared to the beginning of the year, hoteliers have more options than ever when it comes to selecting which green lodging certification program to participate and obtain. From established worldwide green certification programs to the recent state versions, analyzing the options could be overwhelming. The key factor in selecting the appropriate program is to ensure it provides absolute value through quantifiable results (ie. energy usage, cost reduction, guest satisfaction, etc). We recommend our clients to start with a hotel energy benchmarking and tracking system.
Are you in? Standing on the sidelines can cost you money in the long run. While obtaining a green certification is not mandatory, it could mean you are missing out on some great benefits, which include:
- Reduced operating costs
- Improve the bottom line
- Demonstrate leadership in sustainability
- Enhanced reputation, brand and market value
- Federal and state tax benefits
- Reduction of green house emissions
- Attract eco-conscious travelers
- Healthier environment for employees and guests
- Attraction and retraction of talent
There are a variety of green certifications that can denote that a hotel is implementing specific green practices, however each program has a different focus, different priorities and different standards — no two are alike. In a recent article published by Hotel & Leisure Advisors, four aspects have been identified to distinguish the focus of green certification programs: “These broad categories consist of certifications for overall building structures, the building fixtures themselves, building operations, and overall management practices.”
Keeping these categories in mind, the following are top green lodging certification programs (in alphabetical order):
- Audubon Green Leaf™ Eco-Rating Program: (www.greenleaf.auduboninternational.org) This program works with hotels to ensure that they are using green practices in their upkeep and everyday running of the establishment.A tiered certification program where environmental measures are evaluated according to: water quality, water conservation, waste minimization, resource conservation, and energy efficiency.
- EcoRooms® & EcoSuites™: (www.ecorooms.com) Certified properties must meet eight strict eco-criteria for membership and certification. The criteria includes: use of Green Seal certified cleaning and paper products, towel and linen reuse program, recyclable waste program, energy efficient lighting, high efficiency plumbing, and 100% smoke-free properties.
- EPA’s Energy Star label: (www.energystar.gov) The Environmental Protection Agency’s Energy Star program enables buildings to qualify through meeting strict energy performance standards. Energy Star labeled properties use less energy, have reduced operating expenses, and reduced greenhouse gas emissions. To be certified, the property mustattain a minimum score of 75, the top 25%, based on EPA’s National Energy Performance Rating System. As of November 2010, there are 426Energy Star labeled U.S. hotels.
- Green Globe Certification: (www.greenglobecertification.com) This is a certification label for sustainability in both management and operations. Certification criteria cover several areas, including sustainable management and social economic, cultural heritage, and environmental aspects of sustainability.The program’s criteria are also updated annually to ensure international compliance.
- Green Key®: (www.green-key.org) The is an international eco-label for leisure organizations including hotels, conference centers, youth hostels, and campsites. As a graduated rating system, hotels are given guidance on how to “unlock” opportunities to the next level. The program assesses the five main operational areas of a property and covers nine sustainable practices.
- Green Seal certification: (www.greenseal.org) This tiered certification is presented to those lodging properties that achieve various levels of compliance with GS-33, Green Seal Environmental Leadership Standard for Lodging Properties. Properties must demonstrate science-based evaluation of sustainable practices in following areas: waste minimization, energy efficiency, conservation and management, management of fresh water resources, wastewater management, hazardous substances, and environmentally conscious purchasing.
- USGBC LEED® certification: (www.usbgc.org/leed) The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. LEED gives building owners and operators the tools they need to have an immediate and measurable impact on their buildings’ performance. Promotes a whole-building approach to sustainability by recognizing performance in five key areas: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.
Rating: One to Five ‘Green Leafs’
Recognized/Chosen by: The State of New York as statewide hospitality ‘greening’ goal.
Rating: Must meet all eight program requirements
Recognized/Chosen by: American Hotel and Lodging Association (AH&LA) and the American Automobile Association (AAA).
Rating: Must obtain a score of 75 or higher
Rating: Must achieve threshold of at least 35% of the total 1,000 points
Rating: One to Five Green Keys
Recognized/Chosen by: Carlson Hotels, Hyatt Hotels, Motel 6, and Accor North America. The state of Indiana as statewide green initiatives program.
Rating: Bronze, Silver or Gold Levels
Recognized/Chosen by: The city of Los Angeles through its Green Business Initiative, as well as Chicago through its Green Hotels Initiative.
Rating: Certified, Silver, Gold, or Platinum Levels
About Author
Susan Patel, VP of Technologies & Communications. Leads business development and operations and is the Site Director and Managing Editor of EcoGreenHotel online publications.
Basic Money-Saving Energy Usage & Waste Reduction Tips
Many hotels have taken the plunge into green standards and certification as thousands of buildings and manufacturing plants have earned the EPA’s Energy Star through the recent “green” trend years. Getting started is simple as there are a variety of everyday appliances and electronics that almost all hotel offices operate daily, such as: photocopiers, computers, printers, fax machines, and refrigerators. Whether you are just starting out or are an energy efficient hotel but overlooked these basic steps, there are money-saving and environmentally responsible solutions to reducing energy use with all of these equipments.
- PHOTOCOPIERS that are switched off at night and on weekends—either manually, or with an automatic time switch can yield a savings of 40% to 60% per year [that] can be achieved for each photocopier in the workplace according to research by the Government of South Australia.
- DESKTOP COMPUTERS can yield an even higher return profit since a modern desktop computer costs about $110 a year to run 24-hours a day, but just by turning them off each night a single computer can reduce its energy use by 70%. If your green hotel is purchasing a new desktop, be sure to look for the energy efficiency logo by Energy Star. Hotels can also refer to the EPEAT ratings to compare manufacturers and models of environmentally friendly computers.
- PRINTING SMARTER is also a great money and energy saver when documents are printed double- sided and by having toner cartridges refilled or remanufactured. Paper costs can be almost halved simply by printing double-sided, and you can save $100 on toner and $30 on ink by refilling your printer and toner cartridges.
The environmental reflections are also positive as Office Depot states that “each remanufactured toner cartridge keeps approximately 2.5 pounds of metal and plastic out of landfills…and conserves about a half gallon of oil.”
- PURCHASING A FAX MACHINE can also yield long-term savings when an inkjet machine is chosen over a thermal machine. Although a thermal fax machine costs less to buy, the thermal paper costs a lot more than the plain paper used by inkjet fax machines, isn’t recyclable, and needs to be photocopied for long term storage.
- ENERGY STAR CERTIFIED REFRIGERATOR can save at least 30% when upgraded from an older, noncertified refrigerator.
Energy efficient hotels is the future. Therefore, become and energy efficient hotel not only to compete but for your bottom line savings.
Five Tips Before Your Green Hotel Selects a LED Lighting System
The advancement in lighting technologies now means that there are a spectrum of energy-efficient light bulbs including LED bulbs available to purchase. LED retrofits can offer your green hotel two key benefits: (1) some fixtures can deliver up to 85 percent energy savings and (2) the life span of LEDs average about 50,000 to 100,000 hours, reports Retrofit Magazine. Before making a decision on a retrofit however, green hotels first have to evaluate their current lighting layout and future requirements.
With seven percent of all energy consumed in the U.S. being for lighting (stated by the U.S. Department of Energy (DOE)), even the Obama Administration has been setting energy conservation standards for certain types of fluorescent lamps and incadescent reflector lamps, and is investing $346 million in energy-efficient building technologies.
LED, lighting emitting diode, lights are the most efficient type of lighting and can last up to 100,000 hours. LED bulbs are new and more expensive technology that is not as commonly used as either incadescent or CFL bulbs, but they are steadily decreasing in price. Due to the initial cost, hotels first need to consider several factors including the condition and voltage of the hotel’s existing wiring and circuitry before making the investment. Certain LED fixtures may not be compatible with the voltage rating and control preferences such as for dimming and/or motion control.Therefore, having a professional energy auditor can save you time and money from potential expensive mistakes.
Other aspects include downtime for the installation, how much energy savings the hotel expects from the retrofit, manufacturers’ warranties, who will install the new lighting systems and whether it’s necessary to take before and after light-level and energy readings.
Operators implementing hotel energy-efficiency measuresshould also call local utilitiy companies to check on rebates for energy-efficient lighting and/or tax deductions or credits. This can significantly save on the initial investment cost.
The followiing are five tips for selecting LED systems suggested by Retrofit Magazine:
- Understand the fixture manufacturer’s claims including the performance of the products, up-front equipment costs, ongoing energy and maintenance costs and after-sale support
- Evaluate the quality of the LEDs by comparing the light output and efficiency to the green hotel’s benchmarking tests [Benchmarking is critical to evaluating any energy conservation measure]
- Evaluate the performance of the LED lighting fixture with your Energy Star benchmarking data and the manufacturer’s metric reports
- Verify the claims by the manufacturer for light and energy performance
- Review the installation requirements for LED lighting fixtures and ensure that your new fixtures are compliant to the National Electric Code requirements for installation of light fixtures
Five Robust Steps to Prepare and Ensure Energy Success
Whatever the driving force, energy efficiency will be an integral part of staying successful in this competitive business environment. The phrase, “going ‘green’ to make ‘green’” holds true. Global Business Network (GBN) in cooperation with the U.S. Environmental Protection Agency (EPA) and with the help of twenty major U.S. company senior executives have identified a set of strategies that will help businesses act now to prepare for future energy-related risks.
Plan for the Future
Scenario planning is a strategic planning tool that has been in existence for a while. Industry leaders have implemented this strategy to identify and develop plans for coping with some of the major risks the future might hold. The aim is to highlight the risks and uncertainties of the future that one should be starting to deal with now.
For example, Shell used scenario development as a basis for formulating strategies to cope with the possibility of OPEC reducing oil supply and raising prices, an eventuality no other oil company foresaw. When this happened in 1973, within two years Shell went from the world’s eight largest oil company to the second largest.
The executive group participating in GBN’s workshops created the following four plausible “roads” ahead, each posing a specific challenge:
- The Same Road – where the world continues much in the same direction it appears to be going now in regard to energy and environmental concerns around climate change
- The Long Road – where the world undergoes a significant shift in the economic, geopolitical and energy centers of gravity
- The Broken Road – where the world continues much in the same way as today, but is then hit by a severe event that overturns established systems and rules
- The Fast Road – where reasoned decisions and investments about energy efficiency and climate risk are made early enough to make a difference
Take Action Now
All twenty-business leaders were asked to explore the impacts of these four “road” scenarios in regards to energy strategy and management in their companies. “Our group of business executives looked to the scenarios and considered the strategies that would enable a company to successfully travel along whichever future actually emerges,” write Erik Smith and Peter Schwartz, authors of GBN’s ‘Energy Strategy for the Road Ahead’ article.
The group concluded all businesses should take the following five robust steps to prepare and ensure energy success regardless of the future:
- Master the fundamentals of energy efficiency.
Build the culture through leadership and with the help of experts. Set goals, measure and track energy performance, establish accountability and other systems across the business. - Take both a longer and broader view of investments and strategic decisions about energy.
Make major strategic decisions (e.g. technology choices, facility location for new builds) with energy cost, use and supply in mind. See the entire Energy Value Chain, including upstream inputs from suppliers (into internal operations) and downstream outputs to customers (from internal operations). - Search out business transformation opportunities in the way the business manages, procures and uses energy.
Frame energy as a lever for positive growth and change within the business, not simply a cost. Be innovative and aggressive in pursuing and publicizing new product and service offerings based on new energy technologies and supplies. - Prepare contingent strategies for emergent future scenarios.
Rehearse specific aspects of the “road ahead”, including substantial and sustained swings in energy price and supply, severe weather events and penalties or incentives around energy use and greenhouse gas emissions. Actively manage exposure to risks and ready plans. Monitor for signs of which “road ahead” is emerging. - Take personal action.
Both corporate leaders and employees can take numerous green actions today whether at work our outside.
Content and information retrieved from the following source (credited to):
Smith, Erik & Schwartz, Peter. (2007). Energy Strategy for the Road Ahead (Global Business Network, a member of the Monitor Group). Retrieved from http://gbn.com/articles/pdfs/GBN_EPA_Energy%20Strategy%20Scenarios.pdf.
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