Green Lodging, Get Certified Before Your Competition

The 411 on Top Green Hotel Certifications

The race continues as hotels strive to one-up their competition. In January we had published an investigative article on green hotel certifications exploring various anglesof “why certify” and details of major certification programs. As the number of green certification programs continues to grow, we want to revisit some of the prominent certifications that continue to lead the hospitality lodging industry on the green trend.

Compared to the beginning of the year, hoteliers have more options than ever when it comes to selecting which green lodging certification program to participate and obtain. From established worldwide green certification programs to the recent state versions, analyzing the options could be overwhelming. The key factor in selecting the appropriate program is to ensure it provides absolute value through quantifiable results (ie. energy usage, cost reduction, guest satisfaction, etc). We recommend our clients to start with a hotel energy benchmarking and tracking system.

Are you in? Standing on the sidelines can cost you money in the long run. While obtaining a green certification is not mandatory, it could mean you are missing out on some great benefits, which include:

green hotel news

  • Reduced operating costs
  • Improve the bottom line
  • Demonstrate leadership in sustainability
  • Enhanced reputation, brand and market value
  • Federal and state tax benefits
  • Reduction of green house emissions
  • Attract eco-conscious travelers
  • Healthier environment for employees and guests
  • Attraction and retraction of talent

There are a variety of green certifications that can denote that a hotel is implementing specific green practices, however each program has a different focus, different priorities and different standards — no two are alike. In a recent article published by Hotel & Leisure Advisors, four aspects have been identified to distinguish the focus of green certification programs: “These broad categories consist of certifications for overall building structures, the building fixtures themselves, building operations, and overall management practices.”

Keeping these categories in mind, the following are top green lodging certification programs (in alphabetical order):

  • Audubon Green Leaf™ Eco-Rating Program: (www.greenleaf.auduboninternational.org) This program works with hotels to ensure that they are using green practices in their upkeep and everyday running of the establishment.A tiered certification program where environmental measures are evaluated according to: water quality, water conservation, waste minimization, resource conservation, and energy efficiency.
  • Rating: One to Five ‘Green Leafs’

    Recognized/Chosen by: The State of New York as statewide hospitality ‘greening’ goal.

  • EcoRooms® & EcoSuites™: (www.ecorooms.com) Certified properties must meet eight strict eco-criteria for membership and certification. The criteria includes: use of Green Seal certified cleaning and paper products, towel and linen reuse program, recyclable waste program, energy efficient lighting, high efficiency plumbing, and 100% smoke-free properties.
  • Rating: Must meet all eight program requirements

    Recognized/Chosen by: American Hotel and Lodging Association (AH&LA) and the American Automobile Association (AAA).

  • EPA’s Energy Star label: (www.energystar.gov) The Environmental Protection Agency’s Energy Star program enables buildings to qualify through meeting strict energy performance standards. Energy Star labeled properties use less energy, have reduced operating expenses, and reduced greenhouse gas emissions. To be certified, the property mustattain a minimum score of 75, the top 25%, based on EPA’s National Energy Performance Rating System. As of November 2010, there are 426Energy Star labeled U.S. hotels.
  • Rating: Must obtain a score of 75 or higher

  • Green Globe Certification: (www.greenglobecertification.com) This is a certification label for sustainability in both management and operations. Certification criteria cover several areas, including sustainable management and social economic, cultural heritage, and environmental aspects of sustainability.The program’s criteria are also updated annually to ensure international compliance.
  • Rating: Must achieve threshold of at least 35% of the total 1,000 points

  • Green Key®: (www.green-key.org) The is an international eco-label for leisure organizations including hotels, conference centers, youth hostels, and campsites. As a graduated rating system, hotels are given guidance on how to “unlock” opportunities to the next level. The program assesses the five main operational areas of a property and covers nine sustainable practices.
  • Rating: One to Five Green Keys

    Recognized/Chosen by: Carlson Hotels, Hyatt Hotels, Motel 6, and Accor North America. The state of Indiana as statewide green initiatives program.

  • Green Seal certification: (www.greenseal.org) This tiered certification is presented to those lodging properties that achieve various levels of compliance with GS-33, Green Seal Environmental Leadership Standard for Lodging Properties. Properties must demonstrate science-based evaluation of sustainable practices in following areas: waste minimization, energy efficiency, conservation and management, management of fresh water resources, wastewater management, hazardous substances, and environmentally conscious purchasing.
  • Rating: Bronze, Silver or Gold Levels

    Recognized/Chosen by: The city of Los Angeles through its Green Business Initiative, as well as Chicago through its Green Hotels Initiative.

  • USGBC LEED® certification: (www.usbgc.org/leed) The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. LEED gives building owners and operators the tools they need to have an immediate and measurable impact on their buildings’ performance. Promotes a whole-building approach to sustainability by recognizing performance in five key areas: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.
  • Rating: Certified, Silver, Gold, or Platinum Levels

About Author
Susan Patel, VP of Technologies & Communications. Leads business development and operations and is the Site Director and Managing Editor of EcoGreenHotel online publications.

Green Hotel Third Party Certifications Increasing

green hotel newsTen years ago a business traveler looking for green lodging options would have to search long and hard for accommodations that offered in-room recycling, linen re-use programs, energy efficient light blubs, and water saving fixtures. Five years ago “certified green” hotels were tiny blips on the traveling public‘s radar.

Nearing the close of 2010, the business traveler has over 2000 “third-party certified” hotels in North America, dozens of USGBC LEED hotels and conference centers, corporate brands offering sustainability programs and LEED certified prototypes, numerous certifying organizations, Travelocity and Expedia “green lodging” search engines, and 35 State and Local Green Lodging programs to aid them in their quest for a sustainable overnight stay.

However there is no hospitality industry standard definition of a green hotel. Some will argue that simply implementing guest room recycling, using green cleaning products, and linen re-use programs are enough. Others say a self-certified audit program from an outside party such as following state lodging guideline qualifies. Even more say only a third party audited and certified hotel is the only way to guarantee compliance to strict standards.

Most sustainable industry professional’s definition of green hotel include green policies and procedures in place that at a minimum take into account energy, water, waste streams, indoor air quality, and green cleaning. Furthermore and most importantly, the hotels are audited and certified on a consistent basis from an independent third party organization. A third party certification provides accountability and assurance that the various standards are followed and to avoid “green washing”.

GreenKey’s Certification program has made tremendous gains throughout North America over the last five years. Currently they have over 1500 certified green hotels in the US and Canada and expect that number to increase with recently signed agreements with Hyatt, Carlson, Motel 6 and MGM Resorts.

According to Zach Cohen, GreenKey Global VP of Sales & Marketing, “the GreenKey Program has been well received because it allows for flexibility in the certification process by using a earn/deduction point scoring system rather than a pass/fail method. We expect to see another 1000 to 1500 properties earn their certification in 2011.” Additional programs such as EcoRooms/EcoSuites, LEED, GreenSeal and EnergyStar for hotels are available to hotel operators. All of which have their strengths and offer marketing advantages.

The green hotel movement is only going to gain momentum as more states and municipalities create green lodging initiatives and corporate brands adopt certification programs as standard practice. It will be exciting to see how the next ten years un-fold.

Third Party Certifications 2005-2010

green hotel news

About Author

Jeff Kiec, LEED-AP and Director of Sustainability at EcoGreenHotel, is a veteran of the environmental service industry. His experience includes engineering building assessments, operational sustainability audits, and environmental site assessments. He has project experience in a range of property types including industrial, multi-family residential and commercial office buildings. As the Sustainability Director for Deep Ellum, a historic arts and entertainment neighborhood in Dallas, Texas, Kiec is responsible for education and working with neighborhood businesses and property owners to incorporate sustainable building technologies.

Basic Money-Saving Energy Usage & Waste Reduction Tips

green hotel newsMany hotels have taken the plunge into green standards and certification as thousands of buildings and manufacturing plants have earned the EPA’s Energy Star through the recent “green” trend years. Getting started is simple as there are a variety of everyday appliances and electronics that almost all hotel offices operate daily, such as: photocopiers, computers, printers, fax machines, and refrigerators. Whether you are just starting out or are an energy efficient hotel but overlooked these basic steps, there are money-saving and environmentally responsible solutions to reducing energy use with all of these equipments.

  • PHOTOCOPIERS that are switched off at night and on weekends—either manually, or with an automatic time switch can yield a savings of 40% to 60% per year [that] can be achieved for each photocopier in the workplace according to research by the Government of South Australia.
  • DESKTOP COMPUTERS can yield an even higher return profit since a modern desktop computer costs about $110 a year to run 24-hours a day, but just by turning them off each night a single computer can reduce its energy use by 70%. If your green hotel is purchasing a new desktop, be sure to look for the energy efficiency logo by Energy Star. Hotels can also refer to the EPEAT ratings to compare manufacturers and models of environmentally friendly computers.
  • PRINTING SMARTER is also a great money and energy saver when documents are printed double- sided and by having toner cartridges refilled or remanufactured. Paper costs can be almost halved simply by printing double-sided, and you can save $100 on toner and $30 on ink by refilling your printer and toner cartridges.

The environmental reflections are also positive as Office Depot states that “each remanufactured toner cartridge keeps approximately 2.5 pounds of metal and plastic out of landfills…and conserves about a half gallon of oil.”

  • PURCHASING A FAX MACHINE can also yield long-term savings when an inkjet machine is chosen over a thermal machine. Although a thermal fax machine costs less to buy, the thermal paper costs a lot more than the plain paper used by inkjet fax machines, isn’t recyclable, and needs to be photocopied for long term storage.
  • ENERGY STAR CERTIFIED REFRIGERATOR can save at least 30% when upgraded from an older, noncertified refrigerator.

Energy efficient hotels is the future. Therefore, become and energy efficient hotel not only to compete but for your bottom line savings.

Foundation for Successful Energy Management

energy managementNationwide we’re seeing growth in the green economy, but hurdles still remain as hotels, companies, and other businesses look for resources and funds.

One growth area that we have noticed is the emergence of opportunities around energy. With Obama focusing on green and clean technology, we’ll be seeing more funds (tax rebates, federal energy incentives, etc) allocated to help businesses move towards our national goals. Case in point, over the next three years, $900 million in federal and state grant money will be going to Chicago for energy efficiency work according to Chicago’s Department of Environment.

Good news for the future, but what about now? Not only are resources needed, but money is needed. With banks virtually putting a freeze on grants to small businesses including hotels, more and more hotels are struggling to either meet budget goals, or even sustain their financing, forget about trying to fund an energy project.

So what can green hotels do now with limited funds? Aside from the simple measures such as replacing incandescent lighting to CFLs (compact fluorescent lights) or LEDs, we, at EcoGreenHotel,also recommend green hotels to prepare for an energy efficiency project.

energy starEnergy Usage & Benchmarking
It is astonishing to see how many properties are still not tracking their energy/utility usage. As a company focused on helping hotels stay in business, we don’t start any hotel energy projects without benchmarking it in ENERY STAR Portfolio Manager. Tracking and managing your energy performance is critical.

It is very simple, if you do not know where you are starting, the baseline, how do you know how far you have gone? How do you quantify energy savings or monitor your energy usage? How do you know if your most recent energy conservation measure reduced your usage? You have to evaluate progress, measure results and benchmark against your competition to know exactly where you stand. Otherwise it is going to cost you.

The key action hotels seem to overlook is they can start benchmarking and tracking energy usage anytime – even today. Hotels don’t have to wait until they have secured funds for an energy efficiency project or wait for senior management approval or new budgets. On the contrary, understanding current and past energy use is how many organizations identify opportunities to improve hotel energy performance and gain financial benefits. It can pay for itself by highlighting which hotels use the most energy, pointing to areas of greatest opportunity, and even identifying errors in utility bills, such as overcharges, that might have otherwise gone unnoticed and paid.

Assessing your energy performance helps you to:

  • Categorize current energy use by fuel type, operating division, facility, product line, etc.
  • Identify high performing hotels for recognition and replicable practices.
  • Prioritize poor performing hotels for immediate improvement.
  • Understand the contribution of energy expenditures to operating costs.
  • Develop a historical perspective and context for future actions and decisions.
  • Establish reference points for measuring and rewarding good performance.

In the end, starting sooner than later is going to benefit in the long run. Not only will the tracking system for maintaining the ENERGY STAR portfolio be established, but it will also become a standard process that your staff will be familiar with when you do start implementing your hotel’s energy efficiency projects, which will then allow free time for other things.

The Drive for Energy Efficiency

A Road Map for Your Green Hotel

ROBBINSVILLE, N.J. –According to the U.S. Environmental Protection Agency, American hotels spend an average of almost $2,200 per available room on energy each year, representing about six percent of all operating costs.

A reduction in energy consumption of just ten percent is the same as raising the average daily room rate at your green hotelby $.062 to $1.35. That savings can really add up – look at what it did for Marriott International.  Just by changing lighting and laundry systems at its green hotels, the company was able to save almost $6 million in 2006 alone, not to mention reducing its greenhouse gas emissions by 70,000 tons!

What’s that you say?  Your green hotel is nothing like Marriott International so this information doesn’t apply to you?  Okay…maybe the Willard Intercontinental in Washington, D.C. is more your type. Just by changing to CFL lighting in guest rooms and commons areas, the Willard saved a whopping $100,000 in one year!  The upgrade paid for itself in just six months, and guest complaints about lighting quality actually decreased after the property made the switch.  Who said that guest satisfaction goes down when hotels go green?

There’s never been a better time to increase energy efficiency at your green hotel. The savings are real, the benefits are quantifiable, and the expert help is right here.  EcoGreenHotel has guided green hotels from coast to coast through the process of benchmarking, certification, upgrading, and funding. They’re pros at helping properties just like yours locate and obtain the federal, state and local tax incentives, rebates, grants and loans to get the job done, quickly and cost-effectively.

We’ve got the roadmap to energy efficiency and major cost savings for your green hotel, and we’re ready to roll!

Five Tips Before Your Green Hotel Selects a LED Lighting System

The advancement in lighting technologies now means that there are a spectrum of energy-efficient light bulbs including LED bulbs available to purchase. LED retrofits can offer your green hotel two key benefits: (1) some fixtures can deliver up to 85 percent energy savings and (2) the life span of LEDs average about 50,000 to 100,000 hours, reports Retrofit Magazine. Before making a decision on a retrofit however, green hotels first have to evaluate their current lighting layout and future requirements.

With seven percent of all energy consumed in the U.S. being for lighting (stated by the U.S. Department of Energy (DOE)), even the Obama Administration has been setting energy conservation standards for certain types of fluorescent lamps and incadescent reflector lamps, and is investing $346 million in energy-efficient building technologies.

LED, lighting emitting diode, lights are the most efficient type of lighting and can last up to 100,000 hours. LED bulbs are new and more expensive technology that is not as commonly used as either incadescent or CFL bulbs, but they are steadily decreasing in price. Due to the initial cost, hotels first need to consider several factors including the condition and voltage of the hotel’s existing wiring and circuitry before making the investment. Certain LED fixtures may not be compatible with the voltage rating and control preferences such as for dimming and/or motion control.Therefore, having a professional energy auditor can save you time and money from potential expensive mistakes.

Other aspects include downtime for the installation, how much energy savings the hotel expects from the retrofit, manufacturers’ warranties, who will install the new lighting systems and whether it’s necessary to take before and after light-level and energy readings.

Operators implementing hotel energy-efficiency measuresshould also call local utilitiy companies to check on rebates for energy-efficient lighting and/or tax deductions or credits. This can significantly save on the initial investment cost.

The followiing are five tips for selecting LED systems suggested by Retrofit Magazine:

  1. Understand the fixture manufacturer’s claims including the performance of the products, up-front equipment costs, ongoing energy and maintenance costs and after-sale support
  2. Evaluate the quality of the LEDs by comparing the light output and efficiency to the green hotel’s benchmarking tests [Benchmarking is critical to evaluating any energy conservation measure]
  3. Evaluate the performance of the LED lighting fixture with your Energy Star benchmarking data and the manufacturer’s metric reports
  4. Verify the claims by the manufacturer for light and energy performance
  5. Review the installation requirements for LED lighting fixtures and ensure that your new fixtures are compliant to the National Electric Code requirements for installation of light fixtures

Five Robust Steps to Prepare and Ensure Energy Success

Whatever the driving force, energy efficiency will be an integral part of staying successful in this competitive business environment. The phrase, “going ‘green’ to make ‘green’” holds true. Global Business Network (GBN) in cooperation with the U.S. Environmental Protection Agency (EPA) and with the help of twenty major U.S. company senior executives have identified a set of strategies that will help businesses act now to prepare for future energy-related risks.

Plan for the Future
Scenario planning is a strategic planning tool that has been in existence for a while. Industry leaders have implemented this strategy to identify and develop plans for coping with some of the major risks the future might hold. The aim is to highlight the risks and uncertainties of the future that one should be starting to deal with now.

For example, Shell used scenario development as a basis for formulating strategies to cope with the possibility of OPEC reducing oil supply and raising prices, an eventuality no other oil company foresaw. When this happened in 1973, within two years Shell went from the world’s eight largest oil company to the second largest.

The executive group participating in GBN’s workshops created the following four plausible “roads” ahead, each posing a specific challenge:

  • The Same Road – where the world continues much in the same direction it appears to be going now in regard to energy and environmental concerns around climate change
  • The Long Road – where the world undergoes a significant shift in the economic, geopolitical and energy centers of gravity
  • The Broken Road – where the world continues much in the same way as today, but is then hit by a severe event that overturns established systems and rules
  • The Fast Road – where reasoned decisions and investments about energy efficiency and climate risk are made early enough to make a difference

Take Action Now
All twenty-business leaders were asked to explore the impacts of these four “road” scenarios in regards to energy strategy and management in their companies. “Our group of business executives looked to the scenarios and considered the strategies that would enable a company to successfully travel along whichever future actually emerges,” write Erik Smith and Peter Schwartz, authors of GBN’s ‘Energy Strategy for the Road Ahead’ article.

The group concluded all businesses should take the following five robust steps to prepare and ensure energy success regardless of the future:

  1. Master the fundamentals of energy efficiency.
    Build the culture through leadership and with the help of experts. Set goals, measure and track energy performance, establish accountability and other systems across the business.
  2. Take both a longer and broader view of investments and strategic decisions about energy.
    Make major strategic decisions (e.g. technology choices, facility location for new builds) with energy cost, use and supply in mind. See the entire Energy Value Chain, including upstream inputs from suppliers (into internal operations) and downstream outputs to customers (from internal operations).
  3. Search out business transformation opportunities in the way the business manages, procures and uses energy.
    Frame energy as a lever for positive growth and change within the business, not simply a cost. Be innovative and aggressive in pursuing and publicizing new product and service offerings based on new energy technologies and supplies.
  4. Prepare contingent strategies for emergent future scenarios.
    Rehearse specific aspects of the “road ahead”, including substantial and sustained swings in energy price and supply, severe weather events and penalties or incentives around energy use and greenhouse gas emissions. Actively manage exposure to risks and ready plans. Monitor for signs of which “road ahead” is emerging.
  5. Take personal action.
    Both corporate leaders and employees can take numerous green actions today whether at work our outside.

Content and information retrieved from the following source (credited to):
Smith, Erik & Schwartz, Peter. (2007). Energy Strategy for the Road Ahead (Global Business Network, a member of the Monitor Group). Retrieved from http://gbn.com/articles/pdfs/GBN_EPA_Energy%20Strategy%20Scenarios.pdf.

Daylighting: Energy Saving and Productivity Boosting Benefits

Daylighting is defined as the practice of placing windows or other openings and reflective surfaces so that during the day natural light provides energy efficient lighting inside. So why would a hotel owner want to take on the challenge of using daylight to light their hotel?

The short answer: to create beautiful spaces, save energy and operating costs and reduce our impact on our planet In one word: money

Good daylighting design could save from 15 to 75 percent of the energy used forelectric lighting in a hotel building. Of course, energy savings depend on various factors such as occupancy patterns, control strategy, design, energy usage, and the amount of daylight.

It’s natural. Using natural light from the sun costs nothing to the environment and pays big dividends to hotel guests and employees. As a great energy efficient lighting solution for hotels, daylighting consumes less energy and thereby reduces fossil fuel use and carbon dioxide emissions associated with global warming and climate change.

It works. Research has discovered that people thrive in naturally lit environments. Studies have shown that daylighting has a direct impact on well-being, productivity and overall sense of satisfaction – shoppers linger longer and buy more; students do better on tests; workers are more productive and absent less often.

It’s smart.Aside from making a green hotel statement about the owners, operators and staff (socially and sustainably responsible) daylighting can also:

  • Reduce lighting and operating costs
  • Reduce cooling costs (in almost all climates all year round)
  • Be accomplished without significantincrease in construction costs in new construction

Because seeing is believing,project centers known as “living labs” have been created to examine the actual effectiveness of daylighting. These include the State of Wisconsin Administration Building in Milwaukee and the Hoffman Corp headquarters in Appleton, Wisconsin. “We use the term ‘cool-daylighting’ to emphasize that daylighting isn’t just big windows,” says Abby Vogen, project director at Energy Center of Wisconsin. “It is the orientation of the building, glazing, energy-efficient light fixtures, mechanical systems, and how all these components are impacted by natural lighting.

Results of the experiment conducted by the Energy Center of Wisconsin at the Energy Resource Station in Iowa to see if cooling energy could be saved using daylighting design were considerable. Comparison of two rooms (one standard and the other high-performance) yielded 32 percent savings on annual lighting costs and total overall annual energy savings of 22 percent.

Even retail stores like Wal-mart are beginning to see the environmental and monetary benefits of daylighting for both employees and consumers. In an experiment, stores that included skylights over certain departments found that overall sales per square foot were higher in those departments lit by natural (energy-efficient) light.

For existing green hotels, a high-performance daylighting system may initially require a significant investment. However, if the project team uses an integrated, strategic design approach, the greenhotels overall long-term savings will make up for any initial dollars spent on daylighting.

Rising energy costs, environmental impact, and green design has compelled green hotels across the country to find economical alternatives and adapt new ideas, or in this case, reconsider old ideas made new again.

A Small Business Case: The Merits of Energy Efficient T8 Tube Lights

Today’s new generation of optimized, “high-efficiency” T8 lamps and electronic ballasts are available in a range of energy-saving models. Energy efficient lamp and ballast systems contribute significantly to reducing energy consumption and costs by nearly 30%. Paybacks of one to three years are common.

Upgrading your hotel’s fluorescent lamps and ballasts will:

  • Reduce energy consumption
  • Lower the hotel’s energy cost
  • Simplify maintenance and stocking requirements (low life-cycle costs), and
  • Provide illumination that closely resembles natural light

According to one property installation conducted by Cushman & Wakefield, “these products can reduce total system wattage by over 45% relative to the use of older T12 fluorescent systems driven by magnetic ballasts.”

Description
T8 lamps: Slim profile enables them to function more efficiently including longer lamp life, better lumen maintenance and higher color rendering capability.

Electronic ballasts: Designed to provide right voltage and current to lamp (programmable model). Use high frequency and solid-state circuitry instead of heavy copper. Save one watt of energy and product more light for each watt, run cooler and last longer.

Business Case
Installing new high performance T8 lamps along with electronic ballasts in guest bathrooms and the back-of-house of a 300-room hotel.

In guest bathrooms, two 40-watt fluorescent lights can be replaced with 25-watt T8 lamps and electronic ballast. The 290 back-of-house lamps, which run on average of 18 hours, can be converted to 25-watt T8 lamps.

Energy and Cost Analysis

[Assumptions: occupancy gathered from P&L, hours of lamps based on national average, and one electronic ballast for two T8 lamps installed]

Cost per kWh as stated on electric bills is approximately $0.144.
Cost per T8 lamp and half of electronic ballast including installation is $14.25.

GUEST BATHROOM

Equation:
Guest Rooms X Occupancy Rate X Number of Lamps X Reduction in Wattage X Number of Hours Used X Total Days X Kwhr Multiplier = Total kWh Saved

300     X         67%    X         2          X         15w     X         6          X         365     X         .001    = 13,205.7 kWh

BACK-OF-HOUSE

Equation:
Number of Lamps X Reduction in Wattage X Number of Hours Used X Total Days X Kwhr Multiplier = Total kWh Saved

290     X         15w     X         18        X         365     X         .001    =       28,579.5 kWh

Energy & Cost Savings Annual Electric Savings No. Lamps
Guest Bathroom 13,206 kWh 600
Back-of-House 28,580 kWh 290
Total Annual kWh Savings 41,786 kWh  
Annual kWh Electric Savings($0.144) $6,017  

 

Investment Payback (ROI) Investment ($14.25 ea) No. Lamps
Guest Bathroom $8,550 600
Back-of-House $4,133 290
Total Investment $12,683  
Return on Investment 2.1 years  

The numbers speak for themselves. You can easily calculate your green hotel’s custom lighting project’s ROI and savings by simply using the above equations.For more information on T8 lamps or to reach EcoGreenHotel’s recommended lighting specialists click here to contact us.

Overall, lighting represents almost a quarter (sometimes even more) of all electricity consumed in a typical hotel, not including its effect on cooling loads. According to ENERGY STAR, lighting retrofits can reduce lighting electricity use by 50 percent or more, depending on the starting point, and cut cooling energy requirements by 10 to 20 percent as well.

Even if your hotel’s budget is small you can still reduce your costs by upgrading to compact fluorescent lights (CFLs) – if you haven’t already. A Michigan Marriott replaced its public-space incandescent lights with CFLs and saved more than $40,000 in energy and maintenance costs. The historic Willard InterContinental in Washington, D.C., installed CFLs in common areas and guest rooms. The investment resulted in few complaints about lighting quality and a six-month payback based on energy savings.

In conclusion, whether you call them energy efficient, energy saving, high performance or high efficiency lighting, upgrading your hotel lights to the new generation technology makes cents!

GREEN TEAMS Final Part 6: Align Green Teams with Corporate Sustainability Goals

Integrating sustainability through employee and guest involvement is essential for the success of your hotel’s ongoing green operations and programs. We have covered numerous topics in this GREEN TEAM series including focusing on internal operations, engaging employees to capture ideas, best practices to engaging employees to be part of the solution, using art to raise awareness and creating a toolkit to support and guide green teams. Our final focus ties everything back to corporate sustainability goals to take your green teams to the next level.

Align Green Teams with Corporate Sustainability Goals

To take your green team to the next level your hotel should link them to the corporate sustainability goals. One way to incorporate this is to have a staff person from the corporate sustainability program lead the green team, which will provide synergies between the corporate objectives and the green team programs.

Other strategies to help link green teams to corporate sustainability goals include:

  • Create a paid in-house position to oversee the green team or hire a consultant to help
  • Integrate sustainability metrics into employee’s performance goals
  • Link bonuses/compensation to sustainability goals
  • Create a senior-level, cross-functional team that brings department heads from key departments together to link sustainability intitiatives to green team initiatives
  • Train employees to understand which sustainability issues are important to the business by setting the context and help employees understand that their small actions can make a difference

Intel is a good example of company-wide support for environmental performance. They have tied a component of every employee’s bonus to the company’s environmental performance. One year, a portion of the bonus, was tied to reducing their carbon footprint.

Intel found that their green teams were active enough that it made sense to have a corporate convening structure to help align their activities with corporate initiatives. “We aren’t trying to dictate everything that they do, because so much of what is important to them is what is important at their locale,”  explains Carrie Freeman, Corporate Sustainability Strategist at Intel.

“We didn’t want to hamper the green team efforts, but we also wanted some alignment with our corporate initiatives,” continues Freeman.

The hotel industry should refer to the pioneers of “greening” even if the companies are not in the hospitality industry.They have spend countless hours and funds into research and development of sustainability programs and structures. It is a good place to start and play ideas off of.

The green teams at Intel still have the latitude to focus issues of interest, such as planting on-site organic gardens or reduce shopping bag use, but for 2009 they were also asked to help incorporate awareness, communication and education on reducing office energy use, providing some alignment with their carbon reduction goal.

Sustainable hotel business expert Scott Parisi stresses that getting your employees to green your hotel operations is where the greatest value lies. Along with Andrew Winston author of Green Recovery, Scott also challenges hoteliers to, “Ask your employees to focus team efforts on innovating to reduce energy use or to design new products that satisfy green-minded customers. Green teams, if used right, can morph from mainly engagement tools to something even more fundamentally valuable to the business.”

Green teams can be a great ally and resource for creating excitement around new green ways of doing business.

Conclusion

Engaging employees is not an easy territory with a simple formula for success, but rather an art than science. Harnessing the power of green teams and aligning their efforts with corporate goals is a learning edge for most hotels.

While the best practices outlined through the series provides ideas to get started, challenges do exist. Some key challenges a hotel might face as they dive into green teams include:

  • Metrics: It is critical as a business to track what success looks like. However, it is not always easy to gather data on progress. Software tools are becoming available to help green teams track results.
  • Engaging business units/departments: This is a key challenge especially when they are not interested in sustainability issues. It is important to articulate the business case in terms that are meaningful to them.
  • Strategic versus grassroots: Corporate needs to decide if it makes sense to link employee activities to the corporate strategy or give them the flexibility to address issue at individual hotel locations.
  • Volunteer or paid time: Do employees implement ideas on their own time or is it part of the job? In these strained economic times, what is the best way to reassure employees that they will not be penalized for participating in a green team?
  • Corporate structure without losing the grassroots passion: Another challenge is how to manage the tensions between providing enough structure to link green team activities to a corporate strategy, without losing their grassroots energy, creativity and passion.