The resort company's move, coming just ahead of the Chinese new year festivities, is a huge boost to the campaign to protect decimated shark stocks by banning the dish

The campaign to reduce the demand for shark fins achieved its greatest victory to date on Wednesday when the Shangri-la hotel group announced that it would no longer serve the dish, which is decimating populations of the ocean predator.The resort company, which operates 72 hotels, took the step just days before the Chinese spring festival, the main season for shark fin soup consumption at banquets in Hong Kong and the mainland.

It is estimated that between 26 million and 73 million sharks are killed each year to supply this billion-dollar industry. Almost a third are consumed during Chinese new year.But conservationists' efforts to reduce demand have gained pace and prominence in the past year, particularly since WildAid international ambassador and basketball star Yao Ming spoke out against shark fin soup.

In November, the Peninsula hotel became the first traditional hotel in Hong Kong – the centre of the trade – to remove the dish from its restaurants. It was followed by 112 companies who signed up to a "Say No" initiative to remove shark fin from corporate banquets.

Shangri-La Hotels and Resorts has now gone a step further by unveiling a "sustainable seafood policy" that also includes a commitment to phase out the use of other endangered marine species, including Bluefin tuna and Chilean sea bass.The company had previously taken shark fin off its restaurant menus, but offered the dish on demand.The move was welcomed by conservationists as a sign that some major corporations are starting to take sustainability more seriously.

"This is very significant. Two leading hotel groups have now sent a very strong message to the food and beverage industry and the wedding industry. I don't see why others don't follow suit," said Bertha Lo of theHong Kong Shark Foundation.

However, there is still a long way to go. The foundation's recent survey of 64 leading Hong Kong hotels found that 98% served at least one endangered marine species. Almost all included shark fin, which is particularly popular at wedding banquets. Very few had policies for sustainable seafood sourcing.

Read Full Story at: http://bit.ly/yDmIu5

Source: Shangri-la.com